October 2026

Wacoan October 2026
Each month the WACOAN Magazine is available to read online, for free, in its entirety. View the archives >
Michelle Geoffroy Johnson

From the Publisher, Michelle Geoffroy Johnson

In January 2000, we embarked on an incredible journey—launching WACOAN — Waco’s magazine. Over the past two decades, much has changed in our city and within our publication. But some things have remained constant. We are still proudly locally owned, and we are still deeply committed to telling the stories of the people who shape our city. Their personalities, achievements and experiences give Waco its unique spirit—and it’s our privilege to share them with you.

As Waco continues to grow and evolve, so do we. We look to serve as the city’s editorial heartbeat, bringing readers meaningful stories that reflect the essence of our community. From feature profiles and lifestyle pieces to in-depth looks at what makes Waco tick, we aim to be your trusted local resource.

While our monthly magazine is the cornerstone of what we do, it’s just the beginning. We regularly publish web-exclusive content on our blog, The Grackle, where you’ll find fresh stories, interviews and insights you won’t see anywhere else.

We also invite you to connect with us on social media — Facebook, Instagram, LinkedIn, Pinterest and TikTok — where we share platform-specific content designed to engage, inform and inspire.

Sign up for our email newsletter to receive curated local highlights each month. You’ll get a first look at exclusive deals, event inspiration via our popular Waco Weekend posts, dining and shopping recommendations, behind-the-scenes looks at our stories and bonus content delivered straight to your inbox.

As always, we always welcome your feedback. Whether you have story ideas, suggestions or concerns, we want to hear from you. You can reach me directly at at michelle@wacoan.com.

Thank you for reading, and thank you for being part of the WACOAN community.

— Michelle Geoffroy Johnson, Publisher



In the Magazine

Rebecca Malcik

Partnership Marketing Manager, Magnolia

By Susan Bean Aycock

Insider’s Guide to Silobration

A celebration of art, music and community

By Emily Ober

Building the City That Waco Wants

How city officials attract new businesses, and why we still don’t have a Trader Joe’s

By Gretchen Eichenberg