Charity Champions

Celebrating five years of helping those who help others

Five years ago, TFNB Your Bank For Life started the Charity Champions program to give back to the community that had supported them for more than 125 years. Charity Champions are six nonprofit organizations chosen annually after nomination by the community. The program now boasts 30 Champions. Winners receive marketing campaigns and leadership training at no charge. Recognition starts with on-field presentations at McLane Stadium in front of thousands of Central Texans during a Baylor football game. It continues with recognition at Baylor basketball games and a feature on the Charity Champions Podcast. At the start of each year, 360 Solutions brings the recipients and their teams together for world-class leadership development training in a collaborative setting. “Recognition at football and basketball games has helped us attract more donors and volunteers,” said Clifford Reece, Co-Founder of Pack of Hope. Pack of Hope provides bags of nutritious food over the weekend for food-insecure kids in McLennan County. What started as a simple idea has blossomed into thousands of meals packed by hundreds of volunteers. “We put all of our funds back into helping the kids, so it’s been great for TFNB Your Bank For Life to help shine a light on our cause,” said Reece. “We’ve enjoyed sharing our struggles and successes with other nonprofits,” said Nicole Lumley, Assitant Director of Talitha Koum, a therapeutic nurturing center that helps underprivileged children locally. Their name comes from an Aramaic phrase spoken by Jesus in the bible. It means, “My child, rise up!” “We’ve had boys from the Methodist Children’s Home, another Charity Champion, come and volunteer with us. That’s a connection we formed because of Charity Champions,” said Lumley. “As a new nonprofit, the strategy and marketing help has given us the confidence to build our organization,” said Kelly Atkinson, Executive Director of The Cove. They give students experiencing homelessness a safe space to access the resources they need to thrive. “The leadership development training is like opening up a new present every month,” said Atkinson. “Sometimes it’s something we didn’t even know we needed, but it has really helped us.” Charity Champions is currently looking for new nonprofits to recognize for next season. Nominate your favorite charity at charitychampions.org/nominate.

Charity Champions

510 North Valley Mills Drive

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