Waco Chat

Brady Taylor

By Kevin Tankersley

Chief Meteorologist at KWTX-TV News 10

“Talk like you’re talking to your grandmother on the other side of the camera. Connect on that one-on-one basis.”

I grew up watching Channel 10. I never thought I’d end up here to start. I got lucky. Straight out of college, got a job here. I did weekends for about two years, and then moved to mornings. Did that for 12 years and that really messed up my sleep schedule. Then after Rusty [Garrett] retired, moved up to chief [meteorologist]. In TV, you’re lucky to get on at a stable station. I’ve been lucky. The whole time I’ve been here, we’ve been the number one station in the market.

When I was in high school, I wanted to do computer science, but then I figured out I didn’t like computers that much, but everything I do now is on computers. My freshman year, I went to junior college up in the D-FW area. I was sitting in the library between classes, and I picked up a weather book. And I was like, ‘Oh, that’s interesting.’ When I was a kid, I always wanted to be an astronaut. I always tell people, I made it in the atmosphere. I just didn’t make it all the way to space. So now I’m just in the clouds. But I got to reading that book and thought it was interesting. And I emailed David Finfrock, a meteorologist in the D-FW area. ‘Hey, what’s involved with being this?’ I never expected him to respond to me. And he emailed me back and that kind of gradually set the course.

Being a storyteller is what we do, talking to tens of thousands to hundreds of thousands of people, but you’ve got to talk like you’re talking one-on-one. And that was the biggest advice I got from people when I started: Talk like you’re talking to your grandmother on the other side of the camera. Connect on that one-on-one basis.

One thing KWTX does a good job of is keeping people here. I’m only the fifth full-time chief that they’ve had in over 65 years now. Gordon [Collier] has been here for a long time as well. Lauren [Westbrook], our other evening anchor, was here for a while, went to Baton Rouge, and then we talked her into coming back. We keep people that you know. Then we strive to do everything we can to show that we care about the community. Getting the news and weather out there is important, but projects like Food for Families and Toys for Tots and Project Tornado are some of those things where we really try to stay involved in the community and have helped our brand
as well.

Brady Taylor is probably the second-most famous person from Goldthwaite, Texas. The top honor belongs to former University of Texas women’s basketball coach Jody Conradt, who played college basketball at Baylor. The high school gym in Goldthwaite is named after her.

Still, Taylor has been the chief meteorologist at KWTX-TV News 10 since 2019, and has worked at the station since graduating from Texas A&M University in 2005. He’s just the fifth person to hold that position since the station came on the air on April 3, 1955.

Taylor and his wife — fellow Goldthwaite native Dr. Staci Taylor, director of the Center for Teaching and Learning at McLennan Community College — have been married for 18 years and have one son, Ian, who just finished his freshman year of high school and is taller than his dad.