Media Kit

Mission Statement

The editorial mission of the WACOAN is to present positive images of our community through articles that entertain, enrich and educate. Every issue tells the stories of people whose personalities, achievements and experiences contribute to our community’s unique character. We take the time to tell the full story — providing all the information that you won’t find anywhere else. We go beyond the news to the human interest that makes up the heart of our community. Bringing you the untold story, the WACOAN picks up where the others leave off.

Display Advertising Rates

Ad Dimensions (width x height)

*Trim Size: 8.375" x 10.875"
Please allow at least 1/4” within trim for live area.

Psychographic Readership Profile

Our readers are well-educated, high income earning men and women. They are the most affluent members of our community. They have been successful enough in their own endeavors to have the time and resources to give back to the place we call home. They are typically between 25 and 55 years of age, enjoy a reasonable amount of disposable income and share a sense of responsibility to make our community a better place to live. They are interested in knowing what amenities are available here, as well as who else has joined the effort to improve our quality of life.

Circulation

A controlled circulation magazine of 25,000, the WACOAN is distributed monthly in concentrated, targeted areas of our community where our affluent
readers live and work. In addition to major book and food stores, the WACOAN is available in high-end retail establishments, medical facilities, professional waiting rooms, restaurants, chambers of commerce, hotels, and corporate relocation packages. Our professional, full-time circulation staff uses a computerized allocation system ensuring that your advertising message is getting into the hands of potential customers.

Insertion Orders and Materials

919-C N. Valley Mills Dr., Suite 1000
Waco, Texas 76710
254.772.5540 or 888.772.5540
fax 254.772.2272