Advertise in the Magazine

Rates and Media Kit

Display Advertising Rates


SIZE	1x	3x	6x	12x
Full Page	1,125	1,085	1,060	995
Two-Thirds	855	825	790	730
Junior Page	795	765	730	675
One-Half Page	715	675	655	595
One-Third-Vertical	605	565	540	495
One-Third-Block	570	530	510	465
One-Fourth	445	N/A	425	395
One-Sixth Horizontal	385	365	355	325

Ad Dimensions (width x height)


AD TYPE	PICAS	INCHES
Full Page-Bleed*	51p9 x 66p9	8.625 x 11.125
Full Page	45p3 x 58p3	7.542 x 9.708
Two-Thirds	29p8 x 56p3	4.944 x 9.375
Junior Page	29p8 x 41p2	4.944 x 6.861
One-Half Page	45p3 x 27p9	7.542 x 4.625
One-Third-Vertical	14p1 x 56p3	2.347 x 9.375
One-Third-Block	29p8 x 27p9	4.944 x 4.625
One-Fourth	21p8 x 26p11	3.620 x 4.490
One-Sixth Horizontal	29p8 x 14p4	4.944 x 2.389

*Trim Size: 8.375” x 10.875” Please allow at least 1/4” within trim for live area.

Psychographic Readership Profile

Our readers are well-educated, high income earning men and women. They are the most affluent members of our community. They have been successful enough in their own endeavors to have the time and resources to give back to the place we call home. They are typically between 25 and 55 years of age, enjoy a reasonable amount of disposable income and share a sense of responsibility to make our community a better place to live. They are interested in knowing what amenities are available here, as well as who else has joined the effort to improve our quality of life.

Controlled Circulation

A controlled circulation magazine of 25,000, the WACOAN is distributed monthly in concentrated, targeted areas of our community where our affluent readers live and work. In addition to major book and food stores, the WACOAN is available in high-end retail establishments, medical facilities, professional waiting rooms, restaurants, chambers of commerce, hotels, and corporate relocation packages. Our professional, full-time circulation staff uses a computerized allocation system ensuring that your advertising message is getting into the hands of potential customers.

The Wacoan Mission

The editorial mission of the WACOAN is to present positive images of our community through articles that entertain, enrich and educate. Every issue tells the stories of people, WACOANs, whose personalities, achievements and experiences contribute to our community’s unique character. We take the time to tell the full story — providing all the information that you won’t find anywhere else. We go beyond the news to the human interest that makes up the heart of the Waco community. Bringing you the untold story, the WACOAN picks up where the others leave off. Because WACOAN isn't just the name of our magazine, it's who we are and we take pride in that.